Ink
#20251FPrimary text, navigation, camera shell24each identity system
A little more
us.
24each feels candid, tactile, and quietly confident. The identity should look like a great photograph: warm at first glance, memorable on the second.
24•
24eachguest cameras for real celebrations01 / Color
Warm, grounded, unmistakable.
Coral
#E3785FAction, emphasis, signature energyIvory
#F7F2E9Primary canvas and quiet spaceEucalyptus
#9AAF9CSecondary surfaces and calmSun
#F0C96BSmall moments of warmthWhite
#FFFDF8Reverse type and contrast02 / Type
Editorial voice.
Human rhythm.
Display / Iowan Old StyleEvery guest,
part of the story.
part of the story.
Interface / Geist Sans
Use the serif for emotional statements and event names. Use the sans for navigation, controls, captions, and anything guests need to understand quickly.
Candid over polished Warm over precious Clear over clever
03 / Usage
Let the name do the work.
Preferred
Keep the wordmark together. Give “24each” enough breathing room to read as one confident name.
On light surfaces
Use the dark mark with ink type. Coral is an accent, not a competing logo color.
24
Signature cue
Use the “24” as a shorthand only when the full 24each wordmark is already nearby.